Staff Member #1
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BTEC HND in Business - U2 - Marketing Processes and Planning
axcel
Enrollment in this course is by invitation only
About This Course
This unit introduces you to the dynamic world of the marketing sector and the wealth of exciting career opportunities available. You will have the opportunity to learn about the competencies and behaviours required by employers in the marketing sector. You will be introduced to the key principles of marketing and its underpinning theories and frameworks while relating them to real-world examples.
By the end of this unit, you will be able to:
1. Explain the role of marketing and how it interrelates with other business units of an organisation.
2. Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
3. Produce a marketing plan for an organisation that meets marketing objectives.
4. Develop a media plan to support a marketing campaign for an organisation.
Requirements
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Course Staff
Staff Member #2
Biography of instructor/staff member #2
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